Yield Group is a growth advisory firm that transforms companies into digital leaders.OUR PROCESS
Business today is a wild west of data, digital skills and software. Navigating growth for marketing, sales, product and technology leaders has never been more complicated.
At the same time, our belief is that every company, in order to compete and thrive, must achieve a unified view of the customer, built on a clean, well-architected data layer, made actionable by a carefully selected and implemented technology stack. Great customer experiences don't just happen—they are designed, measured and continually refined.
Yield Group's seasoned experts shorten the time to scalable revenue by helping you implement best practices across the entire customer journey and the technology that powers it.
PHASED, AGILE DELIVERY
The Yield Group Process
1. Data & Analytics Diagnostic
Our first step is building a detailed "formula to revenue" by auditing the data, analytics and tools that drive acquisition, conversion and retention for the business. These insights are the foundation for all future work.
2. Design & Test the Prototype
The next step is applying effort to the areas that have the potential for maximum impact. This work generally occurs in the data layer and integration, the marketing/sales tech stack and automated reporting.
3. Build & Run the Engine
This phase combines learnings from the first two phases to develop and execute a roadmap for the full technology stack. We are tool agnostic, so we only recommend tools relevant for the stage of the business, specific to its growth goals and whose costs align with the formula to revenue.
4. Performance Optimization
In this phase, our experts leverage months of work with your business, data and people to train your internal team to operate the high-performance engine we’ve built. This is where you see the testing plan come to life and optimization drive growth at scale.
Why Yield Group?
We designed Yield to be the firm we wanted as founders and operators of growth companies. So we built an elite "Special Ops" team that delivers results with control, transparency and speed for our Clients:
We are veterans in software, data and marketing technology all working together as a project team. From early stage software startups to enterprise CPG, our team of experts has been there.
We work with your existing stack and/or recommend and implement tools appropriate for your business model and stage. We intentionally opt-out of attractive revenue-share agreements with software vendors to ensure our recommendations are pure.
Every one of our engagements is divided into quarterly "sprints" (~3 months) and end with actionable deliverables. We manage our work with a state of the art agile process, ensuring top quality and timeliness.
Build to Own
Our goal is to make you and your team your team self-sufficient, not log you into proprietary systems, processes or tools. At the end of each phase, you're free to take the work in-house—and we'll help you through the transition.