Dig Deeper

About Yield Group

Our Story & Mission

Our Story

Yield Group was born when Eric Dodds, Peter Barth and Mason Stewart finished out their tenure at a business they sold to a publicly traded company. Significant interest in their learnings about growth at an international scale led them to re-hire some of their previous teams and syndicate their knowledge to high-growth businesses.

Today, our senior leadership team all come from decades of experience where they were responsible for driving growth. Several of us have built and successfully exited companies and also have experience inside the Fortune 500. The common thread across our intersecting paths has been our philosophical alignment on how to drive growth with data and our proven ability to deliver results in all types of businesses.

Our Mission

Our mission is to help companies leverage data, technology and processes to build scalable, sustainable growth as efficiently as possible.

Middle-market companies with aggressive growth goals often understand their customer well and what has helped them get to where they are, but attempting to sustain and increase growth, often in pursuit of higher multiples, bottlenecks in both expertise and capacity.

We designed Yield Group to be the firm we wanted to hire as founders and operators of growth companies facing those exact issues. So, we built a "special ops" team that delivers results with control, transparency and speed.

What Makes Us Different?

We believe our most significant value comes from having been in the shoes of our clients, many times at our own companies. We've intentionally designed every part of Yield Group to serve those roles and deliver the outcomes they are responsible for.

Multi-disciplinary Team

We are veterans in software, data and marketing technology all working together as a project team. From early stage software startups to enterprise CPG, our team of experts has been there.

Tool Agnostic

We work with your existing stack and/or recommend and implement tools appropriate for your business model and stage. We intentionally opt-out of attractive revenue-share agreements with software vendors to ensure our recommendations are pure.

Agile Delivery

Every one of our engagements is divided into quarterly "sprints" (~3 months) and end with actionable deliverables. We manage our work with a state of the art agile process, ensuring top quality and timeliness.

Build to Own

Our goal is to make you and your team your team self-sufficient, not log you into proprietary systems, processes or tools. At the end of each phase, you're free to take the work in-house—and we'll help you through the transition.

Marketing and sales technology stacks aren't one-size-fits all.

Yield Group is entirely tool agnostic. We believe your stack should match your business and change dynamically with it. To that end, We not accept commissions or revenue share from anyone. This allows us an unparalleled breadth of experience and autonomy to select the right tool at the right time. Below is a sample of the tools with which we have worked:

  • Adobe Marketing Cloud
  • Salesforce Marketing Cloud
  • Oracle Marketing Cloud
  • Astronomer Clickstream
  • Segment.com
  • Zapier
  • SQL and SQL databases
  • Google Cloud and Google Big Query
  • Amazon Redshift
  • HubSpot Marketing
  • Marketo
  • MailChimp
  • Sendgrid
  • Customer.io
  • Clickfunnels
  • Intercom
  • Drift
  • Infusionsoft
  • Pardot
  • Salesforce
  • HubSpot Sales
  • Salesloft
  • Facebook Blueprint
  • Google Ads
  • Mixpanel
  • Google Analytics
  • Heap Analytics
  • Full Story
  • Hotjar
  • Google Tag Manager
  • Google Optimize
  • Optimizely
  • Zapier
  • SQL and SQL databases
  • Google Cloud and Google Big Query
  • Amazon Redshift
Interested in working with us? We'd love to talk.

We are proud of our crew

Meet the Team

Interested in joining us? We're actively hiring for our Associate Program.

Eric Dodds

Eric was formerly CMO of The Iron Yard, which at its peak was the largest coding school in the world. There he grew the business 10x in less than 2 years by building out a data-driven acquisition practice and full-funnel attribution models across a dozen software systems. He is also a consistent lecturer in MBA programs and sought-after speaker on growth topics.

Gary Schwake

Prior to Yield, Gary was VP Consumer Engagement at ACTIVE Network, a $250MM SaaS and payments provider to activity and event management companies. He ran a $40MM business unit that included ecommerce, membership, web and mobile applications and digital marketing services. Gary brings to Yield a wealth of SaaS and B2C experience.

Victoria Hammond

With a diverse background across both the agency side and client side in a wide variety on industries, Victoria has 15+ years of building and executing data-driven marketing and testing/optimization plans for companies like NCFL, EDF, Stanley Black & Decker, and several more from education to eCommerce.

Benji Walvoord

Benji is a former healthcare CIO and serial entrepreneur with extensive experience in big data, business intelligence and API integrations. He led the integration of over 100 separate EHR systems into Salesforce and still has the scars to prove it. Around Yield Group, we call him the Data Czar.

Elizabeth Speaker

With extensive background in retail and consumer business, Elizabeth has expertise in conversion optimization, user flows and web analytics.

Mason Stewart

Mason was formerly CTO of The Iron Yard, where he led the development of their state-of-the art learning management system. Prior to TIY, he was a senior  engineer at Zaarly, a Kleiner Perkins portfolio company. Mason’s team is our key to solving complex data, JavaScript and API issues.

supported by diverse talent

Meet our team of advisors

Peter Barth
Corporate Growth Strategy

Peter is the Managing Director of the US and UK for Flatiron School, a division of We Company (WeWork).

Chris Bradle
Product Strategy & Operations

Chris is a Chief Product Officer. He advises Yield Group on strategic direction and structure for product-driven growth.